‘Values Guru’ Praises TMC’s Artistic Presentation

Joe Tye, CEO of Values Coach, Inc., works with hospitals and other organizations around the country to guide them through the process of defining their values.   With his help, groups of employees defined four key values for Tucson Medical Center: Compassion, Dedication, Community and Integrity.

Lately, Tye has started profiling some of his client organizations, featuring success stories.  His work at TMC is the subject of his Sept. 5 column:

Client Spotlight: Making Values Beautiful at Tucson Medical Center

Several years ago I helped Judy Rich, President and CEO of Tucson Medical Center, and her team revise the TMC statement of values. At the time, while there was clearly a deeply-held intuitive sense of values in the organization, almost no one could say what the stated core values were, much less define the expectations they created.

Through a process that engaged hundreds of employees and other stakeholders in the dialog, it became clear that TMC had four foundational values. Defining these core values then made it easier to describe the expectations they established.

Judy wanted something that would both honor the rich traditions of TMC and also look ahead to a positive vision for the future. The 12 statements that give substance to the values were crafted for that purpose.

To me, the real magic occurred with the graphic design. It is visually compelling, and captures the feel of the Southwestern community (community being one of the four core values). It incorporates the “Proud to be TMC” slogan, and the rainbow motif visually reflects TMC’s commitment to diversity and individuality.

Take-away lesson
A statement of values need not be – should not be – a boring document tacked up on the wall. As the TMC example shows, it can be deeply philosophical (honoring traditions and nurturing dreams) and graphically beautiful.


  1. Reblogged this on Optimizing Healing Healthcare and commented:
    Tuscon Medical Center’s graphic depiction of their four key values is compelling, visually-stimulating, and engaging! Although their values are not novel, their presentation as a color graphic is! Great job TMC!

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Tucson Medical Center | 5301 E. Grant Road | Tucson, Arizona 85712 | (520) 327-5461
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