Saddle up for the 16th annual Rock ‘N Rodeo: March 16

Squeeze into your tightest wranglers, and dust off your cowboy boots! 

Excitement is building for the 16th annual Desert Toyota of Tucson Rock ‘N Rodeo on Saturday, March 16, at JW Marriott Starr Pass Resort and Spa.  “People who come to Rock ‘N Rodeo always say that the evening is the most fun they’ve had in a long time.  It’s no doubt a fun party, but the atmosphere is relaxed, so people can really just let loose and have a good time in casual western wear.  There’s the fabulous food and beautiful decorations you’d expect, but it’s a little different because you can wear jeans and cowboy boots,” said Mary Steele, TMC Hospice Director.

Forget sitting at a table most of the night.  There’s a silent auction, casino tables, and even line dancing to get you moving.

RNR CommitteeThis year’s event will honor Brent Berge and Jerry Cannella from Desert Toyota, the company that has sponsored Rock ‘N Rodeo for the past 16 years.  TMC Hospice is a priceless part of the Tucson community and Berge and Cannella have truly had an impact on it.

Proceeds support emergency funds to cover services to families in need and complementary therapies often not covered by insurance that improve the quality of life for those facing long term medical needs.  “Events like Rock ‘N Rodeo allow us to continue to offer our patients massage therapy, music therapy, pet therapy and aromatherapy.  We want to do everything we can to make patients comfortable,” said Steele. 

That kindness is also extended to the families.  Steele said, “When a patient passes away, we light a candle while the family is waiting for the mortuary or doctor.  It’s a way for them to focus their vision, and help ground them.”

The Desert Toyota of Tucson Rock ‘N Rodeo has become a highly-anticipated tradition in which memories are made.  “It’s always great to see familiar faces having a good time year after year,” said Steele.  An estimated 500 people are expected this year.  Tickets are still available.


  1. […] 16th annual Rock ‘N Rodeo on Saturday night will honor two men whose support has been both steadfast and absolutely critical […]

  2. […] 16th annual Desert Toyota of Tucson Rock ‘N Rodeo took place on Saturday, March 16, at JW Marriott Starr Pass Resort and Spa.  More than 550 people […]

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Tucson Medical Center | 5301 E. Grant Road | Tucson, Arizona 85712 | (520) 327-5461
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