New report: Hispanics choose TMC over all other Tucson hospitals

HMO JPGThe Tucson Hispanic Chamber of Commerce recently released the Hispanic Market Outlook for Southern Arizona. The inaugural report is the most comprehensive Hispanic market research report covering Pima, Santa Cruz and Cochise counties. According to the U.S. Census, Hispanics currently make up more than one third of Arizona’s population and by 2035 will be the majority of our state.

The Hispanic Market Outlook for Southern Arizona highlights where Hispanics are making a difference in areas like purchasing power, language and the media, birth rate, education, retail and health care just to name a few. This valuable information acts as a tool for local businesses as they work to expand operations and better serve their customers.

Health care highlights:

▪ Tucson area Hispanics represent one third, 67 percent, of adults receiving medical services. That translates to 245,749 Hispanics who have received any medical services in the past three years.

▪ In 2014, Tucson area Hispanics spent an estimated $370 million on health care services. That’s 18 percent of the total health care spending category.

▪ Hispanics used TMC more in the past three years than any other hospital.

▪ 39 percent of U.S. Hispanics are more likely than the U.S. population as a whole to be mindful of their healthy lifestyle and image. Looking good = being healthy.

“Tucson Medical Center’s Hispanic outreach initiatives have gained them first in market share in Southern Arizona,” said Lea Márquez-Peterson, president and CEO of the Tucson Hispanic Chamber of Commerce. “As our community continues to grow, such outreach will be a strategic driver for TMC and other hospitals in the region.”

As Southern Arizona’s community nonprofit hospital, TMC is committed to improving the overall health of our local residents and promoting health equity. Part of that effort lies in supporting the needs of our Spanish-speaking patients within the walls of the hospital. In addition to Spanish medical interpreters on staff, TMC also has trained 90 bilingual employees for dual role interpretation.

TMC’s outreach efforts are focused on areas that are medically and economically underserved. Although those areas are spread throughout the community, TMC conducts a significant amount of outreach in areas with a predominately Hispanic population, including:

▪ Reaching more than 700 first graders at elementary schools such as Los Niños, Mission Manor and Cavett through Water Safety is for YOU!

▪ Providing booster-seat and bike-helmet education at three Head Start centers

▪ Distributing more than 80 booster seats at La Fiesta de San Augustin in 2014

“The Tucson Hispanic Chamber is proud to highlight TMC’s commitment to our community. Their work with children, families and seniors has been a focus in their Hispanic outreach efforts. We need more companies and industries to support the Hispanic community like TMC,” said Márquez-Peterson.

A special thank you to the Tucson Hispanic Chamber of Commerce
for spotlighting this information about our community!

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Tucson Medical Center | 5301 E. Grant Rd. | Tucson, AZ 85712 | (520) 327-5461
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