TMC wins gold in national healthcare advertising awards

Tucson Medical Center’s pediatric and maternity campaigns won three acknowledgements in the national Healthcare Advertising Awards.

Of more than 4,000 entries, TMC was one of 360 winning the gold for its television ads, based on the findings of a national panel of judges who were looking for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

The television campaign, created in conjunction with Hilton and Myers Advertising to highlight TMC’s maternity and pediatric services, won the gold. The overall campaign, which included digital spots and billboards, took a silver.

The campaign separately also won a merit award in what is the largest healthcare advertising awards competition and among the top 10 of all advertising awards.

“It was a lot of fun creating these spots and celebrating the joy of movement and recovery, but what makes these awards particularly meaningful is that the children in our

commercials aren’t actors but children from our own community and the moms and babies who danced together were our own patients,” said Julia Strange, vice president of community benefit, noting TMC physicians and staff also participated.

“They are the face of TMC and they really are the winners of this recognition.”

Strange also thanked the Tucson Twist-Its jump rope team for coming out – this time without the cameras – to help TMC open its new Pediatric Emergency Department within TMC for Children.

Ready for another round? You can check out our pediatric videos here and here, and our maternity video here. And stay posted….We’ve got new spots coming out next week that build on the existing campaign!

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Tucson Medical Center | 5301 E. Grant Road | Tucson, Arizona 85712 | (520) 327-5461
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