Rock ‘N Rodeo wrangles up $179,000 for TMC Hospice


Folks decked out in jeans and cowboy boots enjoyed line-dancing, a silent auction and casino tables to help rake in $179,000 for TMC Hospice programs at the Desert Toyota of Tucson Rock ‘N Rodeo. The 16th annual event was held at JW Marriott Starr Pass Resort and Spa.

The proceeds will support emergency funds to cover services to families in need and complementary therapies often not covered by insurance that improve the quality of life for those facing long term medical needs. “Events like Rock ‘N Rodeo allow us to continue to offer our patients massage therapy, music therapy, pet therapy and aromatherapy. We want to do everything we can to make patients comfortable,” said Mary Steele, TMC Hospice Director.

The event is always highly anticipated among people who attend year after year, and new faces who have heard it is impossible not to have fun.

“People who come to Rock ‘N Rodeo always say that the evening is the most fun they’ve had in a long time. It’s no doubt a fun party, but the atmosphere is relaxed, so people can really just let loose and have a good time in casual western wear. There’s the fabulous food and beautiful decorations you’d expect, but it’s a little different because you can wear jeans and cowboy boots,” said Steele.

This year’s event honored Brent Berge and Jerry Cannella from Desert Toyota, the company that has sponsored Rock ‘N Rodeo for the past 16 years. TMC Hospice is a priceless part of the Tucson community and Berge and Cannella have truly had an impact on it.

Thank you to all who attended!

Fundraising for a cause: TMC Hospice Complementary Therapies

The 16th annual Desert Toyota of Tucson Rock ‘N Rodeo took place on Saturday, March 16, at JW Marriott Starr Pass Resort and Spa.  More than 550 people dressed down – wearing jeans and cowboy boots – to eat, drink, line dance, gamble and bid on fabulous silent auction items.

Proceeds from the event support emergency funds to cover services to families in need and complementary therapies – things like massage therapy, music therapy, pet therapy and aromatherapy.  These services are often not covered by insurance, but improve the quality of life for those facing long term medical needs.

“They can soothe and distract a patient, which can help take them away from their pain and suffering  – even if it’s only for a few minutes.  We want to do everything we can to make them comfortable, and create a loving environment during their time here,” said Mary Steele, TMC Hospice Director.

The total amount raised at this year’s Rock ‘N Rodeo will be released next week.  A special thank you to those who attended, and those who support TMC Hospice throughout the year.


Tucson Medical Center | 5301 E. Grant Road | Tucson, Arizona 85712 | (520) 327-5461