Rock ‘N Rodeo chips in fore TMC Hospice

This year two great events came together to support one great cause. The Desert Toyota of Tucson 21stAnnual Rock ‘N Rodeo event expanded festivities with the 1st Annual Swinging fore Hospice Golf Tournament.

The two events raised more than $70,000 to support a wide range of services and programs at TMC Hospice and TMC Children’s Hospice.

Taking fun to the next level

Rock ‘N Rodeo is known for ropin’ in the fun with southwestern dancing, raffles, casino games and a tasty dinner.

Desert Toyota of Tucson is a proud, long time sponsor of Rock ‘N Rodeo,” said Brent Berge, owner of Desert Toyota. “We have a lot of fun each year, but the real reward is knowing every dollar raised supports services and programs that enhance hospice care for patients and their families.”

After an evening of two-stepping, event-goers traded in their boots and Stetsons for clubs and cleats the next morning. With amazing raffle prizes and the chance to win a new car with a hole-in-one, the Swinging Fore Hospice Golf Tournament was a real hit!

How proceeds enhance hospice care

Funds support soothing complementary therapies for adults, and also fund the We Honor Veterans and Hospice Veterans Partnership programs – helping TMC Hospice better care for, reach out to and honor veterans needing end-of-life care.

Children with life-limiting or terminal conditions and their families have special needs, and the invaluable support from Rock ‘N Rodeo and Swinging Fore Hospice means TMC Children’s Hospice can offer specialized palliative care that provides joy and comfort.

“The Rock ‘N Rodeo and Swinging Fore Hospice support a very important community need,” said Kim Fore, director of TMC Hospice. “We’re grateful for the team at Desert Toyota of Tucson, as well as every sponsor and participant who helped make this year a great success.”

How you can be a part of the fun

Keep your spring calendars open for next year’s events. In the meantime, The TMC Foundation works with TMC Hospice and TMC Children’s Hospice throughout the year to identify needs and support programs that make a positive difference for patients. For more information, contact the TMC Foundation at (520) 324-3116 or visit

We tip our hats to Rock ‘N Rodeo honorees Brent Berge and Jerry Cannella

RNR logoThe 16th annual Rock ‘N Rodeo on Saturday night will honor two men whose support has been both steadfast and absolutely critical to the success of the event year after year.

Brent Berge & Jerry Cannella

Brent Berge & Jerry Cannella

Brent Berge and Jerry Cannella have truly set the bar among businesses in Tucson with their commitment and dedication to TMC.  “For a local business to consistently step up as a significant source of support for 16 years is truly remarkable,” said Michael Duran, vice president and Chief Development Officer, TMC Foundation.

Hospice volunteer and former Rock ‘N Rodeo co-chair Lynne McGregor walked into Desert Toyota in 1996 to ask for their sponsorship.  “Her warmth and sincerity was something we couldn’t refuse,” said Cannella.  “After spending time with Lynne we felt like the cause was more than worthy of our support.”

As the title sponsor of Rock ‘N Rodeo, Desert Toyota has provided the financial means to help TMC Hospice continue to grow as a valuable program and support system for families in Southern Arizona.  Over the years, Desert Toyota’s contributions have supported the construction of Peppi’s House, the 16-bed in-patient home for TMC Hospice, along with complementary therapies and a special emergency fund to cover services for families in need.

The annual Rock ‘N Rodeo has become a tradition for the Desert Toyota team.  “The employees feel privileged to be part of the whole thing,” said Cannella.  “They realize how much hospice does for people.”

Berge and Cannella’s commitment to hospice goes beyond their sponsorship role and touches on a more personal side.  Cannella had a family member and a good friend who experienced hospice care, and Berge has had several employees’ loved ones as patients in hospice care as well.

“The Desert Toyota team is honored to contribute to such a special community service,” said Berge.  “The entire hospice team is made up of incredibly wonderful people from the upper leadership to the nursing staff, social workers and patient care techs.”

TMC Hospice has become part of the Desert Toyota family, and Berge and Cannella are part of the TMC family.  Their support and dedication to our community is honorable as they continue to leave their mark on TMC Hospice.

Tucson Medical Center | 5301 E. Grant Road | Tucson, Arizona 85712 | (520) 327-5461